Content, content, and even more content- Quantity targeting quality, that's the simplest definition I could come up with to answer the question, 'what is content scaling'? Today's internet business thrives on pure content and in order to remain relevant in your niche,you need to constantly create, improve upon and update your web content and content for your marketing strategies.
Sounds like a lot of work , doesn't it? Imagine the hours you need to spend deciding what to write about and how best to present it to captivate your audience.Time you could utilize effectively pursuing other business interests which are equally important. How about if you had a system in place to effectively produce content in order to meet up with the demands of both your robot and human readers. It makes it easy doesn't it- and that's what content scaling is all about.
Content scaling is basically about creating the right content for the right audience using the right systems and delivering it with the right technology.Naturally, you would need different messages for the various kinds of content you want produced;web copy, social media copy, email messages, video marketing.Ideally, they should all describe the same thing, albeit written in different language and style to suit the form and technology you are using.
Bear in mind that whatever content you produce, it has to satisfy an underlying need in your customers or else your message would simply fall flat or get lost in the crowd.You do not want to produce content nobody wants to read.
Why does your online businesses need content scaled?
Think of it this way, the services you are offering are probably the same as those offered by a million other similar businesses out there .So, why should your customer chose you above the next service provider, or the next?The reason is glaring - 'Value' and that value lies in the quality of information you provide to your customers at no cost whatsoever,and that is the major boost your business gets from content scaling .
Scaling content is the way to go for online brands who need to maintain a strong presence, and it involves targeting a larger audience with the right amount( think volumes) of content skillfully created and /or curated to meet the ever-growing demands of today's content -crazy internet world. 67% of online users are
The content you provide could be in the form of interesting blog posts on relevant topics( relevant to your niche and target audience), articles, videos, info-graphics, social media posts, emails and other content tools that can target your audience and engage them effectively.
This is hard work! Yes and No. With the right content scaling techniques in place , you can produce large amounts of quality content to boost your reader engagement and your online presence.The benefits of scaling content for enterprises are:
Improves your brand SEO and hence your online visibility.
Gives your brand a stronger share of voice.
Puts you ahead in your competitive niche.
Opens up more channels for effective communication with your audience and helps them engage better with your brand .
Creates trust and a better relationship with your customers because by providing them with useful information, you show you care about them and not only about your bottom-line.
Allows you funnel content effectively, to guide your audience through the various stages of the customer journey.
Leads to better conversion rates to business for your brand.
By employing effective content scaling and management systems you can measure the success of each message you deliver and track your progress on each step of your content journey.
What are the techniques used for scaling content?
When you scale content, you maximize the quality and quantity of the content you produce. Effective content scaling would require developing systems to Identify and breakdown all the stages of your content creation process and economize each stage to produce the largest quantity and quality with the least number of resources.
Identify your target audience and research extensively the topics they want to read to help you determine what your content matter should be about.
Define the content goals you want to achieve and outline clear steps you need to achieve these goals.
Track your content creation progress using a content calendar to measure what success looks like for your content strategies, what milestones you need to achieve at each stage of your content creation and what tools and resources you would need to achieve your content goals.With a content calendar, you can pinpoint the various pain-points you need to address for your customers and plan content for various stages of your customer journey. With this tool, you can also plan content ahead for special events and holidays.
Streamline the content you produce towards the audience you are producing it for, using the appropriate language and style for your niche readers .
Produce large volumes of content of top-notch quality. You can do this by either hiring expert content writers and training them to produce content for your particular niche or hiring a subject matter expert in your niche. The cheapest and most effective way to scale quantity and quality would be to outsource your content writing to freelance writers .
Identify the content marketing strategies you need to employ for your specific market. For instance, if your services are for a specific kind of clientele then you would need to tailor your approach to target the best sites those particular of kind people frequent.This would help you make effective use of your resources.
Measure the impact of your content on your target audience and where necessary revamp, update or totally overhaul content to meet the requirements of your target audience.
How to optimize your content scaling to achieve the desired results.
You do not need to employ a full-time writer to get quality content created for you.Employing a content writer would cost anywhere in the range of hundreds to thousands of dollars for your firm, and you also need to consider the other benefits you would have to provide: benefits like training to to get them up to speed, medical insurance,leave allowance and so on.
A lot of times, your best alternative would be to outsource- that's the cheapest and most effective way to scale content maximally to achieve the desired results. Look for good copy writing agencies or professional freelance writers to help you produce quality content that will engage your target audience and boost your blog ratings and ROI.
The added benefits of doing this would be that it would allow you concentrate on promoting your brand online using the created content, and enable you focus on core business matters as well.
How can we help you?
You do not need to employ a full-time writer to get quality content created for you.Employing a content writer would cost anywhere in the range of hundreds to thousands of dollars for your firm. You also need to consider the other benefits you would have to provide: benefits like training to to get them up to speed(if you are employing someone with little or no experience in your niche), medical insurance,leave allowance and so on.
Your best alternative is to Outsource- that's the cheapest and most effective way to scale content .Look for good copy writing agencies or professional freelance writers to help you produce quality content that will engage your target audience and boost ROI. The extra benefits of doing this would be that it would allow you concentrate on promoting your brand online and enable you focus better on core business matters as well.
What is content optimization and what purpose does it serve?In simple language, content optimization is the process of making your web page or blog content friendly to Google and other search engines.It assists with boosting your online presence and driving traffic to your site.With the right content optimization,you can rank higher on google pages .
When content SEO is combined with technical SEO and a full marketing campaign, the resulting awareness can only lead to greater traffic to your web pages and ultimately better ROI for you.
At the articles depot, what we do is content optimization using the right keywords you can easily rank for.Wee also create the right meta titles and description for all your web-pages, provide you with long- form content that is relevant, engaging and informative and then create for you the right marketing messages that will sell your brand.