12 tips to help you become a great SEO copywriter

Chances are if you are reading this article, you may have asked yourself this question several times, ‘what is an SEO copywriter? ‘On the other hand, If you are an SEO copywriter, you may be looking for resources that could make you a better SEO copywriter. If you are, then you are in the right place! Let’s start by defining copywriting. Copywriting is a form of content writing that seeks to persuade potential customers to buy a product or sign up for a particular service. There are different kinds of copywriting and copywriters.

Creative copywriters

Marketing copywriters

SEO copywriters.

Sales copywriters

Technical writer

Brand journalist

Continue reading “12 tips to help you become a great SEO copywriter”

15 tips to help you lose weight naturally

Would you like to know how to lose weight without stress? Can you eat a high carbohydrate diet and maintain a healthy weight? Are you looking for a weight loss plan that fits right into your busy schedule? Would you like to lose weight naturally and conveniently?

If you’re tired of the fad diets and quite fed up with constant weight fluctuations, then you are reading the right article.

I must warn you though that you need commitment and consistency to achieve results on this natural weight loss plan.vYou would probably start seeing results in as little as two weeks. Depending on the amount of weight you have to lose, though, the results may not be as visible to others. Give yourself at least one month, to lose something significant.

Today, I will be sharing with you 15 tips, backed by science and my experiments, to help you lose weight successfully without stress.

Continue reading “15 tips to help you lose weight naturally”

What Nigeria must do to survive past the year 2030

My heart is stirred by a noble theme as I recite my verses for the king; my tongue is the pen of a skillful writer.

Psalms 45 v 1

Our Current Reality.

Many factions and political parties, over the last few decades since our embrace of democracy, have come out with their five-point agendas, six-fold strategies and all the other campaign gimmicks aimed at addressing our current economic challenges and building a better Nigeria; or to be blunt, get themselves elected by tugging at the heartstrings of the average Nigerian. From an analytical perspective, the two burning issues which need to be addressed urgently for Nigeria to survive past 2030 are -the high unemployment rate/poor job satisfaction among the Nigerian youths of today and the predicted population explosion by 2030; both of which will increase the level of poverty in the Country.

Quality Education is key to Our survival.
Quality Education is key to Our survival.

How did we Get here?

Some of the more brilliant ideas from our politicians and activists have touched on reviving our academic institutions by building more schools or upgrading the existing ones, creating more job opportunities, investing in farming and agriculture, building more industries, creating more entrepreneurship opportunities, and so on. In truth, we have seen some traction with quite a number of these projects especially in the area of education. Statistics prove that by the year 2030, the number of Nigerians with basic primary education would have increased to 78%, from the current state of 53%.

Despite this increase in the number of literate Nigerians, our current reality shows a consistent decline in the unemployment rate for the Nigerian Youth, educated or uneducated, in the last two years. If education truly provides the foundation for success, then what could be the reason behind this alarming trend in the rate of unemployment?

According to a 2014 Publication by ACF(Action against Hunger) in collaboration with IRIS, Nigeria is fast moving towards the position of the most populous country in the world and by 2030, would reach a new high with 261.7 million people.

Even though data shows a steady decline in fertility rates, it is predicted that by 2050, as much as one in every 10 births globally, would be from Nigeria; naturally, imposing a strain on the dwindling economic resources. On the surface, while this explosive growth may appear to be the obvious reason for the decrease in the number of available jobs and the forecast of dire poverty by 2030, It is pertinent to note that this may not necessarily be a disadvantage. The rapid growth in population size coupled with lower fertility rates would mean an increase in the number of people who fall into the workforce category(15-64 years.) The positive impact of this would be an increase in higher GDP, revitalizing the economy and reducing the level of poverty. As such, taking the expected population explosion in isolation, as the key driver of our Nations dire economic future may not be an entirely accurate conclusion. The exact combination of events that would trigger this abysmal decline in our economy by 2030 are:

  • Rapid growth in population size with high dependence on the available economic resources.
  • No long-term plans to provide concrete solutions to some of the basic challenges that would come with the rapid growth viz unemployment and poverty.


To quote one of the most authentic leaders Africa ever produced, Nelson Mandela, “Education is the most powerful weapon which you can use to change the world. It is the key to eliminating gender inequality, to reducing poverty, to creating a sustainable planet, to preventing needless deaths and illness, and to fostering peace. Apr23, 2013”.

Unfortunately, even though we have achieved some progress in establishing more academic institutions, one major Issue which we have not yet thrashed is our sub-par educational system.

The Average Nigerian Youth who graduates from a tertiary education would have spent about 16 years of his life learning a vocation, which should ideally prepare him for success. He graduates school and enters the Labor market, only to find that the job he wants is fiercely competitive, with more qualified people than he, vying for the same positions. The same is equally true for the Nigerian Youth who decides to acquire a skill rather than attend a formal educational institution. He comes out to face the harsh reality that the skills he thought would prepare him for entrepreneurship are mass-produced, and he has to innovate to survive in the choked market.

Perhaps, where we are getting it wrong is our approach to education. Our leaders seem to think that quantity alone (establishing more institutions and enlisting more students) is the efficient approach and the theme of their pedagogical strategies is ‘mass education, which does not translate to quality education.

Mass education does not constitute the foundation for success; quality education remains the key to good success. Quality education involves a multi-focal approach to learning, with an emphasis on life skills and capability building. The advantages of such a holistic approach are:

  • It provides the Nigerian Youth with the relevant skills to survive in a less than ideal society.
  • It provides them with the right leverage to impact positively on society.
  • By transforming them into Idea creators, this innovative approach creates youths who can readily adapt solutions for most situations.

What Are Our Neighboring African Countries Doing Right?

Let’s take a look at one of our closest Neighbors, Ghana. Even though they do not have the perfect system of education yet, they are getting there gradually. One major feat they have been able to accomplish is bridging the gap between the socio-economic classes and offering the poor the same quality of education as the children of their wealthier counterparts. How did Ghana achieve this? A very simple solution- Free education.

The then President, Kwame Nkrumah saw education as the key to reviving Ghana’s economy and set up a two-point agenda to resuscitate Ghana’s academic system and also her ailing economy. His objectives for the Ghanaian education system were:

1. Quality education for all through free education for all Ghanaian children up until Junior secondary school. This agenda helped improve the level of literacy among the Ghanaian Youths.

2. The school curriculum was designed to train students to become the resources the society needs.

The Presidents that came after Nkrumah built on this concept and as a result, Ghana has some of the best educational institutions in Africa today. Even more importantly, their economy has revived significantly to become much more stable than ours. Indeed the tables have turned!

Devising the Solution to Our Economic Challenges Through Design Thinking.

By using the methodology of Design thinking we can identify the root cause of our challenges and devise solutions that will address them once and for all. Also, because design thinking is a dynamic approach to problem-solving, the processes, ideas, and tools provided by this innovative approach are capable of being refined and modified to adapt to different situations.

Empathize: Let’s define, first of all, the reason why we are in our current situation. Should we blame the colonial masters, our past presidents, governors or senators? The humbling truth is that the fault lies with each one of us. Every Nigerian that has ever lived in this country has had a part to play in bringing us to this present economic situation. By accepting full responsibility, we lay the framework for forgiveness and healing and the ability to move on. There’s also a need to stop comparing our present to the good old days unless such comparisons will offer constructive solutions to our current challenges.

Identify: Next, we need to assess our current challenges viz corruption, unemployment, high crime rates, subpar health care, poor infrastructure, inadequate energy supply, and identify the root cause of all these. The common denominator they all seem to have is the Nigerian mindset-mediocrity. Ask the average Nigerian what they would do if they had a chance to rule the country and you’ll be disappointed with the answers you get. Rather than improve our knowledge and broaden our horizons through continuous learning, we are quite comfortable dusting mediocre solutions and handing them down to future generations.

Ideate: Based on the identified challenges, the next step would be to draw up a one-point agenda to address the fundamental flaw in our society – our mediocrity mindset. The institution that lays the foundation for this mindset, our educational system needs to be thoroughly analyzed and where necessary, overhauled. The revamping of our educational system will enable our Youths to become idea creators: strategic thinkers who can analyze situations critically from different perspectives, innovative risk-takers willing to step out of the confines of mediocrity and test uncharted waters, pacesetters who continuously upgrade themselves to become more relevant to Society.
The school curriculum should be designed to enhance capability, adaptability, and accountability in the Nigerian Youths using the methodology of Design-thinking.

  • Basic life skills should be taught in schools. First aid and basic life support should be made compulsory from elementary to higher institutions.
  • Compulsory Language Lessons: Every child must learn two foreign languages and one other Nigerian Language apart from his mother tongue. This would create more unity within the Nation and also provide ample opportunities for Nigerians to communicate with the outside world.
  • History and Government should be an essential part of the curriculum. History because we cannot move forward if we don’t have an idea where we went wrong. The history lessons should be designed to foster a sense of pride in our accomplishments as a nation.
  • Schools should shift focus from theoretical lessons which merely encourage students to revise for exams. Practical problem-solving situations that allow students to brainstorm and create their own solutions should be the way forward.
  • Our entire academic system should be revamped to inculcate a learning mindset in the Nigerian Youth with an emphasis on enabling them to think outside the box.
  • Vocational training centers should focus on developing individual creativity and innovation and not imparting the same skills
  • .Moreover, the educational system should effectively bridge the gap between the poor and the wealthy. Sustainable policies need to be put in place to ensure that quality learning is either totally free for all or highly subsidized.
  • There is also a need to train the trainers too. What stops schools from hiring teachers from among the best students in our tertiary institutions? What kind of training or motivation do you think we give to our children if they are being taught by half-baked individuals. Even after hiring the best from our academic institutions, they still would need to undergo a compulsory one-year training on the new teaching methods. Thereafter, occasional teacher training modules should be rolled out to ensure they are continuously up to date on innovative teaching methods.


Design Prototype, Test and Refine: The ultimate step would then be to construct several prototypes of what our model academic system should look like and test-run it in selected schools in the country. Depending on how easily implementable the ideas are in real- life we can go back to the drawing board and modify properly before launching it nation-wide.


Let’s build a Nigeria today that is free of mediocrity and filled with innovators, for a tomorrow that is free of poverty.

The concept of the ‘Idea creator’.

… strategic thinkers who can analyze situations critically from different perspectives, innovative risk-takers willing to step out of the confines of mediocrity and test uncharted waters, pacesetters who continuously up skill and upgrade themselves to become more relevant to their Society.

What’s your honest opinion?Please share in the comments section.

Will revamping Our educational system help our Economic situation?

  • Yes it will but it will take time and we should look at other suggestions first.
  • Yes it will and we should start now
  • No it won’t -there are other more pressing issues at hand.

How to start a productive career in content writing

The beginner’s guide to content creation

Are you thinking of starting a career in content creation? The questions that are probably running through your mind may include – how to start writing content, what resources you need to develop your writing skills, what trainings would help you build your content writing skills, where you can find good jobs as a content writer and so on. When I first started content writing as a career, I had to learn most of what I know from different online resources. It would probably have been easier if all the material were condensed into one article that would provide me with most of the information I needed in one place.

In this article, a beginners guide to content creation, I have condensed all you need to know to start a career in content writing.I have also provided links to useful information that can give you a head start in your journey to becoming a great content writer.


What is content creation?

Content creation means contributing material in different forms to various platforms on the world wide web to engage and convert an internet audience. Any material whether video, infographics, text, photos, etc. created for use on the internet falls under the broad category of content.

Everybody creates content in one form or the other.When you send a post on Facebook or you tweet something interesting to your followers, you are creating content on the internet.

Content writing as a profession, however, involves a more strategic approach to writing content.Your objective for creating a piece of material should be to attract an audience, engage them and then get them to take the necessary action you want them to make.You probably would be working for a client or with a brand, and you need to take into consideration the needs of the client as well as the requirements of the job.

Being a professional content writer can be a rewarding job if you focus your attention on what your users are interested in learning about and if you keep up to date with the best trends in creating content to fulfil user experience.

What kind of content writer should you be?

If you’re thinking of starting a career in content writing, then you need to be aware that there are so many different opportunities in content creation.You can choose the one that suits you best by looking at the job requirements of the different kinds of content writers.

Creative Copywriter: The job of a creative copywriter involves designing content in an attention-grabbing manner to capture the target audience.A creative copywriter needs to be a highly imaginative storyteller who can connect with audience emotions using the right words , imagery, and design.A creative copywriter writes copy for online adverts, blogs, banners, billboards and other advertising media.

Social media content writer: A social media content writer is an expert in crafting attention-grabbing headlines and clickbait articles.They make social media copy that stands out from the crowd.

Subject matter experts: A content writer that specialises in writing content for one particular industry is known as a subject matter expert.They could specialize in writing content for the medical industry, IT and software industry, fashion industry and so on.These types of content experts usually have a background in that field and they are quite often very proficient in their area of specialisation.

Brand Journalists:The Corporate Reporter role is to find stories within the company and industry that often go untold and highlight these stories.A brand journalist profiles brands and the people that work for them. They are the journalists of the corporate world and keep abreast of the latest trends in whatever industry they are working in. They report trends and the latest news that help these brands stay ahead of the competition.

Technical content writer: This kind of writer is responsible for producing content that you see in product manuals, product leaflets, training guides, FAQs, assessments etc.

Grant writer: This kind of content writer specialises in writing proposals, grants, resumes and other forms of business content for use online.

Research writers: These are more academic writers that produce content for journals and research publications.They are able to collate data and transform it into language that is easily understood by a layman. As a research writer your job would involve transcribing scientific research or other forms of research into language that can easily be understood by the layman. Research writing follows different styles and formats which depend on how you choose to cite your sources.You can learn more about research writing from this article.

Script content writers: Produce scripts and screenplays for online videos.They usually work in the telecommunication and movie industry.Video animation makers also require their services.

Marketing copywriters: This group are also known as advertising copywriters, and come in handy when considerable scale content marketing and lead generation is required.An advertising copywriter knows how to funnel content for every stage of the buyer journey, from attracting the audience with the right headlines all through to engaging them with the right message.Their job is to create content that successfully guides customers through the sales funnel.They also need to know how to apply the concept of audience personas to their content production to make the content they produce relevant to the target audience.

SEO copywriter: A SEO copywriter is a content writer who combines professional copywriting skills with search engine optimisation(SEO) techniques. A Seo content writer creates web content that is optimised for visibility on the internet for specific user search queries. This kind of content writer specialises in creating content for websites and blogs. They can usually generate content on any topic in any niche and are not limited to a particular field. Click here to know more about SEO copywriting and what an SEO copywriter does, you can click on this link.

What skills do you need to become a content writer?

The quality of your work will determine how often you get hired by good clients.One way to ensure that you keep getting referrals from clients is to upskill your knowledge and your skills regularly.Find below 12 must-have skills you need to become a successful content writer.

A degree in any area of specialisation: Before you can become a professional content writer, you need a degree from a reputable college or university.The type of degree depends on what field of content writing you wish to work in. Some areas require more specialised training like brand journalism demands that you have a degree in journalism or mass communication.Having a language or marketing degree too can help you gain more grounds with potential employers.Generally, though, you don’t need a specific degree to start working as a content writer.Whatever your degree you can always find a niche that suits your capabilities; moreover there are several online courses you can take post-degree to boost your skills and qualifications.

Exceptional writing and editing skills: Whether you are writing content for a website, social media, a business proposal or a billboard, your delivery has to be top notch, and your grammar must pass inspection. Several online tools can help you improve your grammar and structure, and we will look at a number of these tools further along in this article.

Organisational skills: Organization here means planning your work and finding a routine that works for you.As a new content writer trying to build credibility and trust, being organised helps you stay on top of your client or employers work and ensures that you meet deadlines.You can use an editorial calendar to help you plan your work and prioritise according to the urgency of the job.

Excellent work ethics:Your clients need to be able to trust that you will do good work and deliver in record time. You should also be prepared to do a few revisions for free if your client is not completely satisfied with your work.If you are working as a freelance writer, try not to take in more jobs than you can handle at any given time. If you do, the chances are that you could end up missing deadlines which would obviously irritate your clients. There’s also the chance that you rush to meet deadlines and end up submitting low-quality content.

Good salesmanship skills: There are a lot of content writers out there, and for you to get good jobs, you need to be able to sell yourself to potential clients.Salesmanship is especially necessary if you do not have a previous background in the content writing industry working for any brand.

Solid research skills: Working as a content writer requires that you develop a passion for researching the right material to use foproducingng content.You must be able to scour the internet for useful and credible sourceof informationon on any article that you are writing about.

Creativity and originality: while creative writing may be the forte of creative copywriters, it also applies to other forms of content creation too.A good content writer knows how to use imagination to weave a story and make it unique regardless of whether others have written on that topic. Plagiarism is something you must avoid at all cost because having duplicate content is frowned upon by Google and could incurr penalties.If you have to use someone else’s content, there is a guide that shows you how you can do that without incurring a penalty from the search engines.

Good networking skills : As a newbie content writer, you also need to leverage your networking to gain more referrals and also learn from other more experienced content writers in your community.You can join forums like Quora to ask questions on the latest trends in content writing and get answers from experts in the field.

Versatility: To be a good content writer, you must be willing to master creating content in different forms depending on the needs of the client or your target audience.You should learn how to use infographics, videos, and other visuals to present information in an engaging manner.

Adaptability: creating copy for clients requires that you must be able to blend your writing style, tone, and language to suit the needs of the job. It would be easy to fall back to writing in your writing voice, and you need to check this when creating copy for clients.

Know the basics of SEO: This is especially true if you intend to become an SEO copywriting expert. Seo is short for search engine optimisation and includes the various techniques that are used to make web content more visible on the internet. Businesses employ SEO content writers to help them develop content for their websites and also for content marketing purposes as a means of improving their organic rankings on the internet.An organic ranking is a result you usually see when you type in a query into a search engine. The results that are displayed without the hypertext AD on them are referred to as organic search results.

Learning mindset: You need to develop a passion for continually upskilling your content writing skills and learning new trends that will help you remain relevant in the industry.

What training or courses can help you become a good content writer?

For some types of content writing careers like creating news articles requires a background in journalism and if you plan to become a subject matter expert, you need professional expertise in the field you want to generate content for.

Apart from a background degree, several online courses are available to help you improve your content writing or copywriting skills. Some of these courses are free, while some others would require parting with a substantial sum of money.As a newbie writer, you don’ t have to get intimidated by what you need to learn or the cost of some of the online courses in content writing.You have to decide for yourself from the list of courses which ones would be necessary for your field and depending on the relevance, pick the top three to start.

Here are some of the best online courses for content writing

COUSERA:

Coursera offers a wide variety of online courses ( about 77 in all) on content writing. Some of these courses can earn you a certification that would further boost your value in the eye of the next employer. You can filter these courses by the level of mastery, language and the skills you want to learn. For beginner content writers, my top three picks based on relevance and ratings are:

Effective Communication: Writing, Design, and Presentation Specialization

This course will help you develop practical communication skills as well as teaching you useful design skills.

Presentation skills speech writing and storytelling: In this course, you’ll learn how to engage an audience through the art of storytelling.You’ll learn how to sustain that interest all through the middle of your story and deliver a strong close that connects with your audience

English for effective business speaking : This course can help you if you intend to start a career in business content writing.Here you’ll learn how to adapt content to fit the purpose, context and audience and how to use appropriate style and tone of writing for business purposes

You can find more courses that can help you hone your writing skills o

Skillshare

On the skillshare platform where you can get some online content writing courses for free.The courses are pretty basic for a beginner and can help you start on your journey to becoming a content writer.

Linkedin learning

This platform provides over 400 e-learning courses on content writing for beginners.You can learn content strategy, SEO, technical content writing, design thinking and so many other classes to get you started as an online writer.You get a free trial when you start and you can use this trial to pick one course that comprehensively covers what aspect of content writing you want to learn about.

Moz learning centre

Moz learning centre provides you with an online guide on writing content for SEO purposes.If you are interested in a in-depth knowledge of search engine optimisation techniques including technical SEO, you’ll find this an invaluable resource.If all you need, though, is a practical guide on SEO copywriting that can help you rank your clients work on the internet, then I suggest you check out this article on content writing tips for beginners, how to write content that ranks.

What tools will help you become a more effective content writer?

Just like with every other career or job, being a content writer requires that you have the necessary tools to make your work professional and of high- quality. You need grammar editing tools, word processor tools, SEO analysis tools, Style consistency tools and reading-level checking tools.I have highlighted below the 7 best tools you need to begin a successful career in content writing.

  1. Google Docs: Google docs is a word processing tool like Microsoft word but with a significant difference. With Google docs, you can share your work real time with your clients or some other person; like your editor for instance. Your client can make real-time corrections to work, and these corrections can be viewed by you and other members of the teams, regardless of wherever you are.This removes the need for sending your content back and forth for editing or proofreading. All the corrections and revisions can be done online using Google docs, and when you’re done, you can download the final review and send it to your client. You also have the option to work offline, and you can choose this option until you’re ready to share the first draft with your client or editor.
  2. Grammarly: This is an editing tool, probably the best one in the market currently that allows you to check for mistakes in spelling, structure and word usage. There is a basic version which is free and which detects errors in grammar, punctuation and spacing. The premium version checks for over 400 errors including style errors, use of outdated colloquialisms, advanced punctuation errors, too many word usage etc.
  3. Hemingway app: Hemingway checks for sentence complexity and grades your content based on how easy it is to read. A reading grade level of 7-9 is usually the best for the content writing on the web as it ensures that most of your readers can comprehend your text.
  4. Content planning tools: Content planning tools come in very handy for creating an outline of your work and keeping tabs on all the research material that you intend to use. Scrivener is a content planning, writing and editing tool that helps you organise your work, ideas, research material, content outline and everything you need to craft great content, in one place.
  5. Idea generator tools: If you are looking for creative ideas to help you spin content from a unique angle, then you could try an online content idea generator. These idea generators are free, and you could be fortunate enough to get some excellent ideas from them. Note of warning though, some of the ideas you get could be absurd, but you have to keep trying until you find something that fits in with the context of what you want to write.
  6. Tools for creating great visuals: Canva is my favourite tool for creating great visuals that stand out. Most of the resources on Canva are free, and when you have to pay, it usually comes at a token fee of $1.With canva you can create infographic, banners, Facebook and Instagram posters and pictures for blog posts.Canva comes with excellent picture editing tools too that can allow you to customise your graphics any way you want. If you need more images than this platform provides, you can download free illustrations, stock images, royalty free images, vectors and cartoon images online.
  7. Videomaker: To be a good content writer, one of the skills required is being able to vary your content forms to suit your target audience.Videos prove useful resources that can really bring your content to life and help people connect better with your work. Most people are more likely to engage with a video than with written content.
  8. For a more exhaustive list of content creation tools you can check this ultimate list by dreamgrow.

How to find jobs as a content writer

We’ve talked about all the skills, courses, tools and resources that you need to become a good content writer. We’ve even looked at an essential guide to creating great content on the internet. Now the final question is how do you get work as a content writer? Well that actually depends on whether you want to work full time or part time, whether you want to be employed in an organization or if you choose to branch out on your own as a freelance writer.

As a new writer you can get freelance jobs and you can also find work in organisations that are looking for interns or beginner content writers.

There are a number of places where you can find work as a content writer and your choice depends on whether you want to work as a freelance writer or work for a brand or organization.

  • Freelance job boards
  • Social media forums
  • Freelance market places
  • Private freelance organisations
  • Cold pitching to clients
  • Guest posting for free
  • Starting your blog.

Freelance market places:

You can get work on freelance market places such as Upwork, Fiverr, People, Freelancer, Guru.com. Flex jobs, etc.Just as the name implies; a freelance market place is an online platform where employers post jobs and anyone can respond by applying for the jobs.It’s pretty easy to get registered and accepted on most of these platforms as long as you fulfil the minimum criteria.

  • You can get jobs regardless of your level of experience, expertise or qualifications
  • The jobs are numerous, and they are almost always available. You can always get something that matches your skillset.
  • The monthly fee charged to join any of these freelance platforms is on the average minimum, and some platforms even offer free subscriptions for the beginner level packages.
  • The good news is that some clients are actually on the lookout for new talent and you’ll see some join postings stating explicitly that new freelancers are welcome to bid.

While there are several advantages to using freelance market places to look for jobs, there are also a lot of Cons.

  • These freelance platforms are pretty competitive, and it may be quite tricky to land a writing gig as a new freelance writer. The number of freelancers bidding for a job is usually higher than the number of available jobs.
  • A major downside to using freelance market platforms is the high risk of getting scammed. Employers could take off with your work, and there is no guarantee that you’ll get your pay at the end of the day. Some of these freelance market places guard against that by advising that you request a substantial deposit from the potential employer. This deposit is made to the freelance market organisers and is only paid to you on completion of the job.
  • Another disadvantage to using the marketplace is that a percentage of what you make on each job goes to the platform and so you can’t keep all you earn.

Freelance job boards:

A freelance job board is more streamlined in its approach and works to deliver jobs directly from employers to your mailbox.You also have the option to apply directly to the employer for the position without going through the third party which is the job board. The jobs could be contract work, full-time, part-time, remote or onsite. You can specify which kind of jobs you are interested in and help to tailor the ads that would be delivered to your mailbox.

Examples of freelance job boards include. Indeed, Jobberman and Careerjet.ng ( specifically for the Nigerian market), Craigslist, LinkedIn, Flexjobs, Blogging pro.The primary advantage of using a job board is that you can get to connect with trusted brands looking for contract or full-time writers.Since the companies have to pay a substantial fee to post their jobs on the job boards, the likelihood of scamming is reduced significantly.The options are many, and you can select based on your location and job preferences.

Social media platforms:

You probably are on several social media sites already. The key ones that can help you with finding content writing jobs are Linkedin, Facebook and Twitter. On Linkedin, you can search for jobs using the job search function.You can also search for recruiters and follow them. On Facebook, there are several Facebook groups you can join and apply for jobs posted in these groups. Twitter is another platform to look for jobs.You can use #writingjobs, #writers, #writersforhire and other hashtags to search for jobs on Twitter. Reddit is another forum where you can find writing jobs for all levels of writing experience.

Start a blog:

You can also use a blog to gain exposure as a new content writer. The good thing about writing for your blog is that it allows you to define your creative voice and you can print at your own pace.It takes time, though, to build enough followership and recognition to start earning money from your blogs.

A good strategy that can help you to grow your online presence with blogging is to guest post to other sites that have more readership.This would often require that you post your content to this other sites for free or for a token amount, but the recognition for your brand name could well be worth it.Most times you can get a quality link back to your site and people who like your post would likely follow the link back to your blog.

There are other ways by which you can earn money from your blog. On WordPress, for instance, if you have a lot of traffic on your blog, you can ask to join the Word ads program. This is an ad program run by WordPress which is quite similar to Google ads.

Affiliate marketing is another way in which you can earn income from monetising your blog.

Cold-Pitching to clients:

Cold pitching? Yes, cold pitching! If you plan to start a professional career in content writing, you would need to send cold emails to potential clients at some point or the other, so why not start early.

  • To start, you’ll need a professional looking website or social media page where your clients can interact with you online.You can create a site at a reasonable cost on WordPress, Wix, square space or any of the other platforms that allow you to create a professional website without the need for coding skills.You can also choose to create a site that’s free on Google my business or a Facebook or LinkedIn page for that matter.You can learn how to set up a free website or social media pages here.
  • Next, you’ll have to create an online portfolio showcasing your best work.This could be your best blog posts showing off your expert writing in a particular field, guest posts, articles you’ve written for clients etc.
  • Start pitching: You would probably feel a bit nervous about sending emails to people who do not know you, but if you want to get your business out there, you have to start addressing those emails. A good place to start is by looking up potential employers on social media to get personal or professional touchpoints that can help you break the ice and connect with them in your mails.
  • When pitching to clients, it’s usually better to individualise them and personalise your mails for each client.That way you can connect better with them and reduce the risk of getting rejected.

Guest posting

There are several advantages to guest posting for beginner content writers.The major one is that guest posting gives you the exposure you need to boost your reputation in the world of content creation. Sometimes, especially in the beginning stages, you may have to do a few guest posts for free or for peanuts. Don’t be disheartened or discouraged when you get offers to post on sites for less than what you believe you deserve.At this point, you should be as concerned about making a reputation for yourself as you are about earning good money.

Where can you guestpost paid or for free? If you check online, you’ll find lists of sites accepting guestposts.

Other useful resources that can help to boost your career in content writing are:

Content writing tips for beginners, how to write content that ranks

SEO copywriting tips for beginners

More content writing tips for beginners

How to start a blog and make money


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Let’s talk about where it hurts…

Let’s talk about You!



Are you single and pining away; wishing you could project yourself into a future with a family of your own?
Do you sometimes wish you could be someone else or be born into a different time?
Are you divorced, separated and trying to start your life all over again?
Are you dealing with heartache over a breakup?
Are you struggling with an addiction that’s so hard to give up?
Are you married and hard-pressed to meet up with the constant demands of everyone around you?
Are you struggling to start up a business or trying to revive an ailing one?
Or have you got your life under control, and everything is going fine, superfine in fact, and yet a part of you can’t help wondering when the tables would turn?

Let’s talk About Life.

Let’s talk about life: Yeah, we know life can be pretty fickle sometimes. Today, you may be on top of the world, and tomorrow, the bricks come crumbling down taking you to the ground. Today, you may be nobody, and tomorrow, rise to become somebody, either by dint of merit and hard work or by a pure stroke of luck. Sometimes, life can make it easy for you to succeed and your hard work and determination equate to success. Sometimes, though, life throws at you convoluted patterns and the more you try to unravel them, the more entangled they get.

When life gives you lemons, make a smoothie!

Let’s Talk About Love


Let’s talk about love: What is love, if it’s not a guarantee that the hole in your heart will finally be filled? Would you instead settle for second best, or keep searching, even though people label you hard to please? Are your expectations from love realistic or is love a fantasy you built from watching too many romantic movies? When you find love would you recognise it? Have you defined what you want in a life partner, looked at yourself in the mirror and confirmed that you are the perfect fit? Are you ready to take the plunge and not look back, once your heart agrees?

Love is feeling that your happiness means the world to me

Let’s talk about limitations:

Have you consciously or unconsciously set boundaries for yourself? Conditioned by the society in which you live, have you given yourself reasons why you can’t succeed and blamed all your woes on Humanity?

Perhaps you believe in destiny and are ready to lie down and take the nasty blows fate deals you. Maybe you think you don’t deserve anything good and you somehow caused every bad thing that ever happened in your life.

Do you try to drown your sorrows in wine or hope the next shot of heroin will take away your low self-esteem? Perhaps they failed you one too many times; those who you looked up to, who should have made the road less rocky. Maybe they even took away the stepping stones from under your feet and told you no good would ever come out of this Nazarene.

Your destiny is not the cards fate deals you; its the hand you choose to play

Let’s Talk about Faith and Trust.


Let’s talk about faith, hope, and trust. Now faith is the substance of things longed for and the evidence of things not seen. Trust is putting all your eggs in one basket and placing that basket in the hands of another. Hope is the killer of many a dream, a purposeless desire for something you may never achieve. Until you’re ready to risk your heart to fall in love again or to trust again, be happy again and seize the day; you may be missing a vital piece of yourself that no one can give back to you.

What if Your healing only begins the moment You choose to Live; to beat the odds against you, and fight your way through the entangled weaves?


Your healing starts the moment you choose to forgive

Finally, let’s talk about dreams:

What is that burning desire in you: that idea that wakes you up in the morning and keeps you going all through the day -your passion, not your fear. “I have a dream that one day all my dreams will be made real, and I’ll ride on the back of the winds and reach for the sky with no boundaries to stop me”.

Look inwards, ask questions, find out what your life means.

Find your purpose, be yourself, dare to dream, be real.

Don’t be afraid to make mistakes, learn from your past, dust yourself up and move on again, but Never stop dreaming through it all.

Above all, forgive yourself for all your shortcomings, find your spirituality and your Maker, and make peace with your inner being.

I have a dream, and I know one day, it will become my reality

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