About me

My name is Emmanuela, a creative writer / copywriter with a solid background in sales and brand marketing .
My love affair with writing started when I was 15 years old, and by the time I finished high school, I desperately wanted to follow in my Dad’s footsteps to study journalism , but dear Daddy wouldn’t hear of it ! I eventually opted for a degree in pharmacy instead and I must say I quite enjoyed the experience .

Fast-forward six years later, I got a job in a multinational pharma company, where I discovered I had a talent for sales and selling. The results were unbelievable, and I practically grew some business territories from ground zero. I was a medical sales rep and then a territory manager for a combined period of 7 years.

At some point, during the latter part of those years, I felt a yearning for something more fulfilling. It was like there was something more I needed to do and I wasn’t fulfilling my dreams or passion by being in the sales and marketing career, even though I clearly excelled in this field.

So how did a pharmacist cum marketer become a professional copywriter?

The turning point in my career began when I applied for an advertised role of junior copywriter at a copywriting agency based in the UK. Even though I got the part, I opted out because I wanted to build my own business.

My vision is to create content that resonates with the audience. I don’t do mass production of copy but tailor my writing style to suit my clients .

To improve my creative copywriting abilities, I took several writing courses online, read up on everything I could find about content writing and copywriting. I joined a few online publishing websites like Hubpages and wrote several featured articles. Right around this time I also took a few paying gigs on some freelance writing platforms, for the experience.

Why SEO copywriting?

SEO copywriting blends creative writing skills with solid brand promotion strategy; two things I’m passionate about- sales and writing.

I see SEO copywriting as an ever-evolving writing form that combines user experience with the latest ranking factors in search engine optimisation.

With the right search engine optimisation, small to medium local businesses can find their place on the first page of the search engines.

Are you looking for the perfect copy to showcase your business and promote your brand ? HIRE ME