What changes do you need to be prepared for as a content writer.
Education is the passport to the future, for tomorrow belongs to those who prepare for it today.
With the constant updates by Google and changes to its ranking algorithms , you often wonder if optimizing content for search visibility is really worth it .
I mean as soon as you begin to figure out what the ranking factors are, Google announces some major changes that leaves you not knowing where you stand.
This also brings to mind a critical question ‘what is the future of content writing? ‘Content quality has long been a ranking factor in Google algorithms and through all the turbulent changes, this ranking algorithm has withstood the test of time. So what will be the future of content creation? Will robots take over the world leaving human writers struggling for relevance?
SUMMARY OF THE FUTURE OF CONTENT CREATION
- The ideal content length as a ranking factor on SERP will be based on user intent
- Robots will take over in the future of content writing
- More Writers will begin to turn to first person interviews as a means of providing unique content to engage readers .
- The voice search revolution will necessitate optimization for voice searches
- Optimizing content for specific keywords will become an obsolete trend
- Seo content creation will start with user intent and end with user engagement.
THE IDEAL CONTENT LENGTH WILL BE BASED ON USER INTENT.
In the present times, it looks like content quality is synonymous with content length and the more in-depth the information you provide( up to a certain point) , the higher your chances of ranking on the first page .Will this hold true in the future of content writing?Will we begin to see more and more exhaustive articles and white papers being created and will lengthier articles rank higher on the search engines?Currently the average length of articles that rank on the first page of Google is 1890 words according to this research by backlinko. From the research, It also looks like the longer the content, the more shares and links it gets.This is quite understandable because long form content tends to provide more useful information and it also gives the search engines a better idea of what your content is about. Based on research by Medium, the average length of time spent by users on an article, no matter how good, is 7 minutes .
If you are like me, you probably scroll up or down to the parts that are of more interest to you without sparing more than a glance for all the others.A seven minutes article is more or less 1500 words long,depending on the number of images or videos. This means that the ideal length for an article that combines great user experience, while providing useful information should be between 1400-2000 words. Before we make the leap to this seemingly natural conclusion, we need to factor in user intent when they search for articles on the internet. Depending on user intent the length of the article that shows up for search queries may be more than 7 minutes long or shorter than 2 minutes.
Let’s suppose I was searching for a basic Seo guide for a beginner content writer. I probably would be more interested in a simple step by step guide that provides enough information without being overwhelming.In fact, the query for simple SEO tips brings out on the first page in the #1 position, a simple guide to SEO , JUST 5 Simple and practical steps with a total of 1100 words of content( excluding the comments).
This is because Google understands search intent and focuses on search intent of the user to determine what content to present on its first page. For SEO purposes, both now and in the future, content writers should shift to more user-focused content creation as opposed to relying on stats to determine how long the content created needs to be.If 300 words would sufficiently cover a topic and provide all the information that users would require, why pad it up to 3000.If on the other hand, 5000 Words is what is required to cover an article exhaustively, then by all means start typing.
ROBOTS WILL TAKE OVER IN THE FUTURE OF CONTENT CREATION
Although this may seem like a dire prediction, another forseeable trend in the future of content writing is the increasing use of AI. Some big brands have confessed to using AI to create content.Even today, we see a lot of apps that make content writing a lot easier than it was a few years back.From crafting an idea to conducting research, and all through to generating an article, we have AI partners to help all the way.So does this mean that the future of content writing will be dominated by robots.To give the question an unbiased answer, lets look at some common AI tools we use for content creation.
Content editing tools: the commonest editing tools are Grammarly and Hemingway ; the former helps with structure, grammar, and punctuation and the latter, with structure and readability.Both tools actually make writing a breeze, but a note of warning though; the Hemingway tool strives for the least complexity in content structure and if you are not careful you could end up oversimplifying your sentences if you follow Hemingway’s suggestions to the letter. Grammarly too has been touted as being the best editing tool so far, and I’m absolutely a fan. But even the best editing AI has its limitations.Human editors will always be required to proofread
Content creation tools; Two popular content writing tools are articoolo and article forge not to mention the various article rewriting tools like spinner. The challenge I have with all these tools is that the content created lacks depth and emotions and sometimes sounds like they were scripted by robots- which exactly is the case.A lot of these tools also produce articles by combining content from different sources and trying to pass these aticles off as unique articles. The reviews on some of these AI content creators will explain better what I’m talking about.
Idea generation tools: My all-time favorite is the portent content idea generator which gives you unique ideas on crafting content . But even the most engaging idea generator in the world( according to me) does fail English.Some of the ideas generated are quite ridiculous and sometimes, downright absurd. For instance, you could type in content promotion and the tool spits out ideas like’ how content promotion could make you better in bed – huh’?
Not to mention that the ideas generated are recycled ; I think there are about 50 or so content ideas programmed into the tool and and all it does is append these ideas to any word you type in- like a typical robot.
Even though more sophisticated content creation tools that address some of the challenges of the existing ones are likely to be produced and this will allow the average person to get good content at impossibly cheap prices. The catch, however, is that these tools would probably not factor in the unique style and inflection as well as the ability to connect with human readers emotionally; a critical aspect of content creation.
What this means is that even though we see these tools are becoming more adept at providing a certain measure of user satisfaction, they would still require the expertise of a human writer to add the touch of humanity that connects with human readers.So to answer the question- will robots take over the future of content writing? Yes, but skilled human writers will shape what the robots have to say to provide better user experience and reader engagement.
VOICE SEARCH OPTIMIZATION WILL FORM AN IMPORTANT PART OF SEO CONTENT WRITING.
Already we see a gradual shift from typing in queries to perform internet searches to automated voice searches especially for local searches.The increase in use of voice commands to perform searches has gone from .By 2020, less than a year from now, it is estimated that 50% of user queries will be by voice search, according to a survey done by comscore . What this means is that your content stands a better chance of ranking higher of it is optimized for voice searches.Why is this, you may ask.The reason is simple.Humans are becoming more adept at seeking instant gratification and getting things done in the least stressful manner. Its much easier to request for info by speaking to your mobile phone than to type in your search query.Optimizing content for the voice search revolution is another ball game entirely as users are more likely to speak their queries differently than what they would type into search boxes. Forbes communications council provides an indepth guide on how to optimize content for voice search.
CONTENT WRITERS WILL TURN MORE AND MORE TO ONE ON ONE INTERVIEWS TO PROVIDE UNIQUE CONTENT FOR READERS
As writers seek to produce content that is valuable to readers and unique in context, more writers will turn to conducting face to face interviews to get more engaging first-person view from experts.If you browse through the internet, there is hardly any topic or idea you can think of that has not been written by someone, somewhere.Finding unique articles that are authoritative to craft content about in the future may require getting the information straight from the horse’s mouth.
KEY WORD OPTIMIZATION WILL BECOME OBSOLETE
Google newest ranking factor, Rank Brain is an update to its existing algorithms that helps factor in user intent more than ever before.According to GOOGLE, 15% of search queries these days are unique terms that Google algorithms struggle to understand .
This is probably because users are getting more focused in their searches and a search for the best copywriting agency may see a query like the best affordable copywriting agency in Nigeria. Hence a the need for an AI that constantly evolves, like the human brain., to better understand user queries based on search intent . Google even states that Rankbrain is its third ranking factor next to content quality and backlinks.
RankBrain Understands User Intent
Still don’t quite understand how it works? That’s ok, take this example: Before RankBrain, you could type in a search for “the best hot dog in New York City” and get different top results than if you were to search for a, usually, more popular search, “best NY hot dog”. RankBrain now sees these two searches as being very similar and just translates the first search into the second, and shows you the most relevant content for what you were looking for. It does this because since “best NY hotdog” is more popular than “the best hot dog in New York City”, Google has more data that will help it be more confident in the quality of content it is returning.
RankBrain’s main goal is to really understand Google’s users search intent better.rankbrain for dummies
Before now, content writers and digital marketers try to optimize content for search engines by using keywords in the body of content meta titles and descriptions but with the advent of Rank brain this SEO tactic becomes pretty obsolete. User queries are likely to get more unique with each passing day and the best way to write content that ranks well would be to define user intent and optimize content based on that key factor.
SEO CONTENT CREATION WILL BEGIN AND END WITH USER INTENT
In the future, a future not so far off, content creation will be all about user intent first and foremost.Any content writer that doesn’t define the purpose behind user queries and try to craft content around that purpose will likely be creating content that will sit on the backbench in Google’s indexed pages. User intent will shape content ranking and SEO content creation will begin and end with it- just like in this article.
At the articles depot, we bring you all the latest trends to watch out for in digital marketing and SEO. Our SEO copywriting services inculcate best practices in content creation.We seek to create great user experience first and foremost, because the future of content creation, content marketing, and digital marketing is all about creating the best user experience possible.